Our Skills:

Digital

Our digital work is made to measure and is greatly empowered by our ability to support your business through strategic planning. We have a consultative approach which ensures we accurately translate the best of business intent into the digital realm.

Our process is rigorous, planned and entirely collaborative. We get under the skin of your audiences, offering them personable digital journeys. We create experiences which are both joyful and simple. Technology doesn’t always have to be hard work.

Versatility : The Hub applications core task was to virtualise all programme materials. These would be traditionally distributed to all students in paper format, and would quickly become irrelevant.

Architecture

Following our strategic planning sessions together, we create a blueprint for your digital product. The process of placing ideas and functions on paper ensures that we involve our clients early on in the planning process. It is common for us to heavily iterate at this stage, creating up to twelve versions of the same document. We find it’s a healthy habit.

Workflow / wireframing

Once the architecture is nailed, it’s a case of rolling out design intent across all the page environments. We stick to the blueprint methodology, creating line drawings so that our clients can see how we have distilled their online proposition. Again, this can be quite an iterative process. We’re a little concerned sometimes that the word “agile” translates equally well as “unplanned”.

Authoring : The website was to be used and populated by a number of authors. We created standardised publishing templates which enabled the authors to bring together previously disparate content within an easy to understand framework
The site strategy : The new sitemap has divided the site into structured sections; information is now clearly segmented. Pages were created to optimise search traffic - for example, specific sectors had their own landing page - Energy for Restaurants.

Experience design

Digital design is all about merging a visual world with an interactive, human-centric experience. We ensure our design outputs work with the best intent by putting them through stringent testing. We host workshops with multiple users working within prototypes that we have built. We set them tasks and we measure how quickly they fulfil these tasks. Then we consult with them asking how their experiences can be improved. We go back to the prototype and refit it. Then it’s all rinse and repeat.

Design and UI

In tandem with the design of experience comes the design of the interface. We obsess about pixels and alignment points. We create design that’s memorable yet within a logical, expected framework. It’s all about the joy of absent friction.

Racecourse : As a portal for information from disqualified jockeys to racecourse locations, the site needs to be easy to use in all situations. Here, we can see how easy it is to locate your nearest racecourse

Social, content and PR

Modern SEO, as you know, is all about the richness of content. Rich content ensures it is shared and encourages referrals from other domains. This ultimately builds your online reputation and thus traffic. We work together with you on defining editorial and thematic concepts, which we turn into storytelling. This involves copy, infographics, visuals and video.

Responsive Design : The site is totally responsive and adapts to any digital environment.
Homepage : The homepage features impactful video content and imagery, as well as a simple and confident use of typography