The Villa Book Limited, a London-based international luxury property rental company run by some of the most experienced individuals in the business.
Firedog was responsible for launching the brand from name generation to search engine optimisation. Our remit included: Marketing/branding strategy • Naming • Brand identity • Strap-line • Design and build of portal using Microsoft .Net framework (Firedog in-house design & build) • Primary branding applications • Design and implementation of customised CRM system • Search engine marketing/optimisation • Design and production of broadcast email campaigns • Advertising and marketing collateral • Ongoing support.
The brand strategy has been designed around a book and chapter approach that’s unique to the industry. The brand was designed to reflect the upmarket nature of the properties on offer whilst offering a memorable brand and web experience.
After only 5 months The Villa Book offers an impressive 33 destinations across 6 countries. The portal has been designed so that TVB staff can upload new books and chapters without the need for agency input. This has been achieved through a highly functional and dynamic back-end.