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Sony Ericsson

Sony Ericsson

Animation • Film • Soundtrack • Screen savers • Viral

We created various multimedia elements for Sony Ericsson, including a set of three screensavers and a special promo clip for the MTV music awards in November 2001. To accompany the graphics, we wrote and produced a unique soundtrack.

The identity was incubated out of the Sony design team in Tokyo and their brief to the Sony counterparts in London was to create a “liquid” identity, one which is alive with energy and personification. Our animations are indicative of this branding concept.

WORDS: firedog