Rocudo is a web enabled technology geared towards the music industry. It allows labels, artists and music fans to download easy-to-use remixing software for your desktop and rapidly compiles remixes on the fly. These mixes can then be intelligently published into a series of widgets which can be shared and virally distributed across the web.
Strong brand icon
Look and feel creativity
Vibrant look and feel
The creative team love music software. We had a look at some leading forces of both hardware and software and studied their brand language.
We created a number of concepts exploring different ways of capturing the product essence.
Strong brand icon:
We loved the fact that the symbol is so pure. Which suits the digital medium perfectly. Its easy to reproduce at small sizes and acts as a strong badge device in the interface itself.
The final chosen symbol for Rocudo is inspired by an old reel to reel device, which hints at the remixing nature of the software platform.
Look and feel creativity:
To support the brand, we started to look at visual treatments that would enforce and communicate the capabilities of both the brand and the product itself.
Vibrant look and feel:
We offset the black primary colour of the brand with an imagery style showing people in dynamic poses. The rainbow colour grad adds to the effect.
The rocudo desktop software is controlled via a central dashboard.
Firedog developed the full user interface for a number of screens within the software. Here, the user selects clips for the mix.
We also advised on usability and functionality behind the interface logic, and then added our slick treatment over the top of the agreed layout.
For the web front end, we developed a glossy look and feel that suits the aesthetic of the target market.
A key deliverable was the design of a series of widgets created to integrate with leading social networks.
Creating a disruptive music technology brand
Due to the consumer-led nature and impressionable taste of the music technology sector, we were tasked with developing a brand that was contemporary yet still had its roots firmly in the music business. Although Firedog has extensive web 2.0 technology experience, instead of developing just another clichéd glossy technology logo, we ensured Rocudo communicates a brand that is driven, intelligent and stable. We also conducted usability analysis on the core Rocudo software product with a view to streamlining and optimising the user experience.
Initial icon :
We looked at working with the R initial, but felt we were missing a trick with communicating the product magic.
Conceptual thinking :
We were given the name Rocudo to start with - And quickly set our minds in motion around creating conceptual themes that explored the business offer.
The branding for Rocudo is both progressive and classic. The icon, a hybrid adaptation of a reel-to-reel device, is easily memorable and strong enough to reduce well across the web medium. Supporting this brand language is a strong look and feel underpinned by the colour black which creates a sleek and sophisticated impression. The software interface design marries simplicity with a tangible, good looking feel, without overwhelming the end user. We were careful to make sure that the positioning of the product was sufficiently approachable yet serious enough to come across as a serious market mover.
With 12000 free users from over 100 countries to date, full social network integration and major partnership deals with leading online music brands – Rocudo is poised to revolutionise the music business.