| | | | |

RE • CM

Regarding Capital Management / RE • CM, a leading independent, accountable asset management firm.

Building brand equity for a contrarian financial business

RE • CM is unlike many fund management companies. They are to the point, do not like to boast and want intimate relationships with a small amount of clients. They believe it is not always wise gaining clients rapidly. If you’re confident enough, clients will choose you, rather than the other way round. Firedog’s brief was to create a brand that reflected these values within the company, yet retained the equity that already existed.

Living identity : We then commissioned a photographer to capture the entire process from start to finish over a period of two weeks. The creative collaboration provided unique and powerful imagery.
An identity with substance : The sculptor created a strong iconic piece, which not only supports the brand identity, but resides permanently in the RECM headquarters.

Building brand equity for a contrarian financial business

RE • CM is unlike many fund management companies. They are to the point, do not like to boast and want intimate relationships with a small amount of clients. They believe it is not always wise gaining clients rapidly. If you’re confident enough, clients will choose you, rather than the other way round. Firedog’s brief was to create a brand that reflected these values within the company, yet retained the equity that already existed.

WORDS: firedog