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Pinnacle Foundation

Pinnacle Foundation.

Branding • Design for print • Website

Firedog rebranded The Pinnacle Foundation, a UK registered charity established in 1999 set up to generate funds for various community projects across Southern Africa.

The new marque was designed in London, yet we felt the identity required a wood-cut finish and Firedog suggested that it would add gravitas to the brand if the identity was carved by a well-known South African artist.

Sketches were supplied to Peter Clarke in Cape Town so that he could work on creating the identity using the woodcut medium. The result is a pleasing balance between ethnic and contemporary styles.

WORDS: firedog