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Mimecast

A London-based international email technology company. Firedog are licensed resellers of their ground-breaking

Full re-brand extending to brand marque, website, product literature and sub-brand identities.

Produce a scaleable branding solution so that new products can easily plug into the brand landscape.

The animated 3D identity we designed has been applied across on and offline channels and has created strong differentiation and brand recognition which as resulted in an increase in sales.

We assisted Mimecast with their product rationalisation by producing a benefit-led, marketing approach rather than their technology-led approach. This resulted in a reduction from 12 to only 3 modules (preservation, protection and presentation), each with their own identity and collateral.

Firedog continue to offer marketing, brand and design support to the company on a number of different levels. We have successfully implemented the product with a number of our clients.

WORDS: firedog