Method Investments & Advisory Ltd is a boutique, independent investment firm. Established in 2001, Method has successfully grown to establish a well capitalised business, offering a range of services to the global investment community.
The brand identity
Look and feel
For the visual identity, we wanted to explore the combination of European trading heritage and a nautical theme, due to the dominance of the Mediterranean sea within the historical context
We were also intrigued by the family advisory offering provided by the firm so we also explored historical trading families such as the Medici. All these influences come to bear on the resulting identity.
Following a singular strategy, we explored varying concepts which exploited the idea of positioning the business as specialists within the European region
The brand identity:
After further refinement we settled on the concept of using a flagship icon to portray both leadership yet also stability and focus. The greater concept implied a firm course and stable journey through a turbulent environment
We combined the ship symbol with a clean and progressive type family ensuring that whilst we paid homage to origins we were also able to break from tradition
Look and feel:
We further added to the contemporary nature of the identity by developing a modular look and feel system which allowed for a dynamic and subtly variable identity
We extended the visual brand identity into three web domains covering off UK, European and American regional products
The identity is progressive yet retains a strategic brand story which gives it a sense of legacy
The identity also simplifies into a clean look and feel applied to stationery and corporate correspondence
A refined brand identity for a boutique European advisory and fund business
Method were looking to develop additional fund management products, moving their business model from purely trading and advisory into fund management.
Method were looking to develop additional fund management products, moving their business model from purely trading and advisory into fund management. The aim of this rebrand project was to raise the profile of Method from a pure trading business to a serious player in the boutique fund investment landscape. Firedog was tasked with building a strategic direction and family of identities and websites which share the same corporate identity, yet have cultural nuances across the regions.
Image identity :
The choice of nautical imagery was carefully controlled to stay away from cliches whilst communicating strength and focus
Our focus group session and extensive industry research made it clear that Method was already differentiated in a cluttered market. All we needed to do was communicate this. The three themes emerging from our research were the idea of ‘boutique’ – Method are a small, agile company with a refreshingly personable, client-centric approach; ‘a new way’ – They are constantly innovating and finding the best and safest ways to generate return on investment; and ‘European flair’ – whilst they operate outside Europe as well, their extensive knowledge and experience in this area is an important asset to be embraced and communicated. For the creative look-and-feel our concept was based on the influences of the Mediterranean in the history of European trading. We harnessed the idea of Method representing a strong and guiding ship through turbulent seas. The resulting visual language is both unique and particular to their offer.
The new brand and website were launched in the UK in May this year and the initial response to this invigorating brand has been incredibly positive. We are now focusing on the Luxembourg and US versions and will continue to work with Method on strategic implementation of their brand family.