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Inclarity Ltd is a global provider of next generation telecommunications solutions, featuring a Hosted VoIP telephony system for business.

Firedog were appointed to re-position Inclarity from a technology orientation to a company that focuses on services provided to customers.

Development of a brand and website strategy to clearly differentiate Inclarity’s two core business segments, and support a product sales drive through customer friendly communication. Overall, Firedog was responsible for: Brand perception survey • Brand strategy • Logo design & development • Core messaging, straplines & copy styling • Design of a visual look & feel • Website strategy, design and build • Design of exhibition banners and stands • Marketing collateral • Ongoing support

Firedog developed a clever strategy that incorporated creating an ownable brand asset that could be applied across all marketing collateral. The ‘crystal clear’ cube works to convey the idea of clear communication and can be instantly recognised as part of the Inclarity brand. The website was designed to act as a gateway for customers to easily access Inclarity’s two very different business segments; Hosted VoIP and Voice & Data.

Firedog’s creative reflected the new values of a friendly, approachable and customer centric company. Firedog is now continuing to work with Inclarity in support of the roll out of the new brand including brochures, case studies, and supporting communication material.

Website design

In conjunction with the Firedog Inclarity branding project, we were tasked with designing and creating the front end for the Inclarity corporate website. The online adaptation of the brand needed to communicate Inclarity’s dynamic presence yet reassure the end-user regarding the stability of their product suite.

Following close client consultation, we devised and developed the online strategy which culminated in a delivery of web wireframes. Right up front it was clear that the site needed to convey the difference between the two primary Inclarity offerings.

In order to correctly segment the audience, Firedog created a home page design which clearly communicated the two Inclarity product streams, alongside their corporate and partner information. Each of the key aspects of the product groups can easily be accessed directly from the home page. Colour has been used in a constructive fashion to support the product groupings, aiding the user’s experience. These colours follow though to the sublevel page navigation and graphic assets throughout the section. The website visual look and feel is supported by bespoke brand imagery from the Firedog brand development project. The resulting site makes for an easy-to-use site experience with very clear corporate and product information presented to the audience within an aesthetically pleasing interface.

WORDS: firedog