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Customer Value Group

Rel Technologies re-branded to The Customer Value Group (CVG).

Firedog was required to quickly and effectively re-brand REL-Technologies – A financial services company.

Due to the recent acquisition of REL Consultancy by The Hacket Group in the US. Firedog’s remit extended to: Brand strategy & naming the consultancy • New core identity • New visual look & feel • Website design • Office signage

The new identity we created for CVG is strategically relevant as upon closer inspection one should readily identify a 3D box within the overall icon. This was designed to mimic the objective of CVG as a business due to the fact that they assist large companies in identifying and managing valuable customer relationships. We developed a strong visual icon for the brand that will eventually become synonymous with CVG and the process of identifying customer value within organisations.

The new identity we created for CVG is strategically relevant as upon closer inspection one should readily identify a 3D box within the overall icon. This was designed to mimic the objective of CVG as a business due to the fact that they assist large companies in identifying and managing valuable customer relationships.

We developed a strong visual icon for the brand that will eventually become synonymous with CVG and the process of identifying customer value within organisations.

WORDS: firedog