Firedog was requested to absorb the existing suite of advertising produced for attheraces which was disparate and visually disconnected.
We produced a 48 page document outlining best practice design principles which covered offline media such as press advertising, ambient media and sports hoardings. Online branding rules also applied to television advertising stings, inserts, footers and web recommendations. The positioning statement was also rationalised and made somewhat clearer and concise.
The guidelines aided the internal team to be able to clearly communicate the brand look and feel across a wide remit – With confidence and clarity.